Unofficial redesign concepts for Nike, Apple and Spotify. The same brand and product move through the central Marketers Team boundary, changing from a cluttered ad into a polished creative. ROAS and CTR change with the design; all displayed performance numbers are simulated examples, not measured brand or client results. Nike: demo ROAS 1.1 to 4.3 times; demo CTR 0.7 to 2.8 percent. Apple: demo ROAS 1.3 to 4.8 times; demo CTR 0.9 to 3.1 percent. Spotify: demo ROAS 1.2 to 4.6 times; demo CTR 0.8 to 3.2 percent.
Before conceptAfter concept
MarketersTeam
How we work
A brief before
a shortlist.
01
Diagnose.
Start with your business, your goals and what’s getting in the way. Work out the marketing problem before the job title.
02
Scope.
Define what needs to happen, the expertise it calls for and the shape of the work.
03
Connect.
Build around the specialists your brief needs. Start the conversation with a shared direction.